Hi my name is Jason Critelli and I run a small coaching business called Marketing For Profits. We help small business owners implement simple low cost marketing strategies that are designed to increase the 5 key profit drivers of their business.
I’m wanting to create a monthly digital magazine/newsletter using micro-soft Sway and I’m looking for a talented designer to create a beautiful looking template with a great title page so that I can go in and easily insert the necessary content every month.
If I am happy with the quality of your work and after completion and delivery of this job, I will hire you again to create other templates for my clients where a monthly newsletter is also part of their strategy.
The magazine has 4 different sections within it, the title page, table of contents, content sections and Call to Action page, which is the last page of the magazine. I’d like the magazine to scroll left to right so it’s more in-line with a physical magazine, rather than a vertical scroll. Once you've been accepted for the job, I'll provide you a link to a dropbox folder that will contain example designs of my current assets, plus some of my layered files that you can use. II'll also give you access to my style guide for colour and font reference. I've attached a Power Point presentation as a very basic mock up of the newsletter. However I don't want you to replicate the mockup but rather take it as the basis of your own design that also includes nice transitions between the sections.
The Title Page
I’d like the title page to be inspiring and contain a full-frame image, This page must contain my logo, the words “Monthly Magazine” and I must be able to add the month and year in text as well.
Table Of Contents
I see this section split into 2 columns, on the left will be a welcome video, on the right will the table of contents. If it’s possible to hyperlink the table of contents to their respective sections in the magazine, that would be great. The table of contents must be editable
The Content Sections
The magazine will contain different sections of content each month. The idea is to create a templated content section with a background image and title. The title needs to be editable and the content section needs to be repeatable. The content section needs to cater for all forms of content, text, video and images. Ideally there would be a few options for layout, including one column, 2 column pages and the ability to add images and videos between paragraphs. All content apart from the background image should be inter-changeable.
Call to Action Page
The Call To Action Page will need to be split into 2 columns. On the left column will be an offer for a Free Strategy Session with me, with a link to a landing page where they can sign up for it. The other column will be used to promote my 2 books or any other special event that is coming up that month. I will supply all the copy and assets for this last page.
Whilst I’ve provided a pretty detailed brief, I’m open to design suggestions on what might work best for the reader. In other words I’m open to your creative suggestions if you feel you can improve on my brief. Also if you believe there’s a better platform to create this in that is not expensive I’m also open to suggestions, as long as it’s a web based platform that provides you with a url to send out to your list.
Deliverables will be one newsletter template in Microsoft sway that is filled in with content that I will provide so that we can see what the final outcome will be. I also expect some screen recordings to show me how I can change the content myself each month, including adding in extra pages to the sections within the newsletter without losing the design format. If you are required to create assets that are not given to you, then I will expect to receive the layered files from you as well.
First, I’ll want the cover page designed and locked off so we know what elements are changeable and what aren’t.
Second, will be the table of contents and the individual content sections. We will put real content in there, so again we can see how it looks and how easy it is to make monthly changes.
Third, will be the Call To Action page. I wll provide all copy and assets for this page.
Posted On: June 20, 2018 08:01 UTC
Category: Design & Creative > Graphic Design
Skills: Adobe InDesign, Adobe Photoshop, Graphic Design, Web Design
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